Getting your story into the media offers access to an audience far bigger than your usual social media network, and the key is writing a killer press release. Here's how to do it.
How to get covered by the media
My first adventure was more catchy, original and memorable than anything else I've done since. Gunning for a world distance record on a skateboard made for awesome headlines, but it was the combination of a good story, the romance of travel and the added quirky elements (big right calf) that made my BoardFree project so media-friendly.
